So you’ve decided to go to Tulum. You’ve seen the Instagram photos—the swings over the water, the eco-chic boutique hotels, the magical cenotes—and you're sold. But then you opened a hotel map and realized the reality is a bit more complicated. Tulum is a town with a split personality, and choosing between its two distinct worlds is the most important decision you'll make when planning your trip. To help you figure out exactly what’s right for you, let's talk about each area,